From Tacky Souvenir to Coveted Collectible: How Hotel Merchandise Became a Global Lifestyle Phenomenon
Once relegated to dusty corners and featuring uninspired, generic branding, hotel merchandise has undergone a radical transformation. What was once dismissed as a mere afterthought – a collection of forgettable umbrellas or bland notebooks – has blossomed into a sophisticated, multi-pronged essential for luxury and boutique hospitality brands worldwide. This evolution reflects a deeper shift […]

