Applebee’s Leverages National Cheeseburger Day to Anchor New Value Strategy and "O-M-Cheese" Menu Expansion
PASADENA, CA – In an era where the "value wars" within the American casual dining sector have reached a fever pitch, Applebee’s Neighborhood Grill + Bar has announced a high-impact tactical maneuver centered around National Cheeseburger Day. On September 18, the restaurant giant will offer its signature Classic Burger or Classic Cheeseburger, paired with a […]


