The Global Ascent of Kimbap: How Korea’s Iconic Seaweed Roll Transformed from Picnic Staple to International Culinary Phenomenon
SEOUL – Once a humble staple of Korean school excursions and family road trips, kimbap (also known as gimbap) has undergone a dramatic transformation. In recent years, the seaweed-wrapped rice roll has transcended its domestic origins to become a centerpiece of the global "K-Food" wave. Driven by viral social media trends, high-profile appearances in South […]


