SEATTLE — As the first hints of autumn air begin to settle over the northern hemisphere, Starbucks has officially ignited its most ambitious seasonal campaign to date. On August 25, 2026, the coffee giant heralded the return of its iconic Pumpkin Spice Latte (PSL), but this year’s rollout is more than a mere menu update. […]

The arrival of autumn in the United States is no longer signaled merely by the turning of the leaves or the cooling of the breeze; rather, it is heralded by the ubiquitous arrival of "Pumpkin Spice Season." For over two decades, this cultural phenomenon has dominated the beverage industry, transforming a simple blend of squash-inspired […]