The $8.5 Billion Blueprint: Inside McDonald’s Radical “Next” Strategy for Global Dominance
At a high-stakes investor day last week, McDonald’s Corporation unveiled its most ambitious roadmap in recent history. Dubbed the "Next" strategy, the plan is a comprehensive overhaul of the brand’s operational DNA, targeting everything from the physical footprint of its restaurants to the artificial intelligence powering its drive-thrus. Led by Chief Financial Officer Ian Borden […]


