The landscape of British summertime drinking has undergone a seismic shift. For nearly a decade, the vibrant, neon-orange hue of the Aperol Spritz has been the undisputed visual shorthand for "al fresco" socializing in the United Kingdom. However, new data suggests that the crown has finally slipped. In a move that signals a broader change […]

The landscape of the British hospitality sector is undergoing a profound transformation, driven by a category once relegated to the fringes of the "alcopop" era. Recent data from NIQ’s On Premise Measurement (OPM) tool reveals that the Ready-to-Drink (RTD) category is no longer just a convenience-store staple but a burgeoning powerhouse within Britain’s bars, pubs, […]