A Taste of Terror: Eli Roth and Irv’s Burgers Launch Immersive ‘Ice Cream Man’ Collaboration in Los Angeles
LOS ANGELES, CA — In a move that blends the visceral thrills of modern horror with the nostalgic comfort of American roadside dining, acclaimed director and screenwriter Eli Roth has announced a multi-faceted partnership with the legendary Los Angeles institution, Irv’s Burgers. The collaboration serves as a high-octane marketing activation for Roth’s highly anticipated upcoming […]

