The Evolution of the Frozen Aisle: Why Protein Pints is Toppling the Giants of Low-Calorie Ice Cream
In the competitive landscape of "better-for-you" (BFY) frozen desserts, a significant power shift is occurring. For over a decade, the market was dominated by low-calorie pioneers like Halo Top and Greek yogurt-based alternatives like Yasso. However, as consumer preferences shift from mere calorie-counting to functional nutrition and high-protein intake, a new contender has emerged at […]

