BATON ROUGE, LA – In a strategic move to capture the intersection of nostalgic Americana and viral beverage trends, Smalls Sliders, the rapidly expanding cheeseburger slider concept, has announced the return of its fan-favorite Dr Pepper® Swirl and the debut of its first-ever Dirty Dr Pepper®. Available at "Cans" nationwide through October 11, these limited-time […]

In the evolving landscape of “eatertainment”—the intersection of competitive socializing and upscale hospitality—beverage innovation has become as critical as the activities themselves. Puttshack, the world’s first and only tech-infused mini-golf experience, has recently signaled a major shift in its non-alcoholic strategy. At its Dania Beach, Florida, location, the company has officially launched a curated lineup […]

DALLAS, TX — As the heat of summer intensifies, Chili’s® Grill & Bar is positioning itself at the center of the cultural zeitgeist with its latest marketing masterstroke. The casual dining giant has officially unveiled its July “Margarita of the Month”: the Bombshell Margarita. Priced at a competitive $6 and available through July 31, the […]

AUSTIN, TX – Hat Creek Burger Company, the fast-casual staple born in the heart of Texas, has officially announced a strategic expansion of its beverage program. Starting June 23, the brand will debut a curated collection of "Dirty Sodas"—a beverage category that has transitioned from a regional specialty to a national cultural phenomenon. The new […]

DALLAS, TX – In an era where social media algorithms increasingly dictate the culinary zeitgeist, legacy brands are finding new ways to bridge the gap between traditional craftsmanship and digital virality. la Madeleine, the French-inspired bakery-café chain that has been a staple of the American fast-casual landscape since 1983, has announced its latest strategic move […]