The Return of a Legend: Chi-Chi’s Revives Legacy Classics and Targets Growth with New Lunch Strategy
For a generation of American diners, the name "Chi-Chi’s" evokes more than just the scent of sizzling fajitas and the crunch of freshly fried tortilla chips; it represents a specific era of casual dining that defined the "Mexican" restaurant experience for the suburbs. After a nearly two-decade hiatus from the United States market, the brand […]


