The Daytime Giant: How First Watch is Scaling Experience and Brand Awareness Toward a 2,200-Unit Future

The Daytime Giant: How First Watch is Scaling Experience and Brand Awareness Toward a 2,200-Unit Future

Despite approaching the milestone of 700 locations, First Watch—the Florida-based leader of the daytime dining segment—still feels like it is in the midst of a "coming-out party." This sentiment, voiced by CEO Chris Tomasso, encapsulates a unique paradox in the American restaurant landscape: a brand that is simultaneously the fastest-expanding full-service concept in the country […]


Sunny Street Café Unveils Seasonal Summer Brunch Menu: A Strategic Expansion of the Daytime Dining Experience

Sunny Street Café Unveils Seasonal Summer Brunch Menu: A Strategic Expansion of the Daytime Dining Experience

COLUMBUS, OH – As the restaurant industry continues to witness a surge in the "daypart" dining segment—specifically the lucrative breakfast and lunch window—Sunny Street Café has announced the launch of its highly anticipated Summer Brunch menu. Beginning May 26, the Columbus-based franchise will introduce a curated selection of seasonal items across its more than 20 […]