Defying the Baijiu Slump: Kweichow Moutai Signals Resilience with Second Strategic Price Hike of 2026

Defying the Baijiu Slump: Kweichow Moutai Signals Resilience with Second Strategic Price Hike of 2026

GUIZHOU, CHINA – In a bold move designed to fortify its premium positioning and stabilize a volatile market, Kweichow Moutai, the world’s most valuable spirits producer, has announced its second price increase of the year. Effective July 18, 2026, the distiller has raised the retail and ex-factory prices of its flagship 53% vol 500ml Feitian […]


The Great Divergence: Why High-ABV Ready-to-Drink Beverages are Defying the Sobriety Trend

The Great Divergence: Why High-ABV Ready-to-Drink Beverages are Defying the Sobriety Trend

In the modern beverage landscape, a curious paradox has emerged. On one hand, the "No and Low" (NoLo) alcohol movement is a powerhouse, driven by a global shift toward health, wellness, and mindful consumption. On the other hand, the Ready-to-Drink (RTD) category is seeing a significant and sustained surge in high-alcohol-by-volume (ABV) offerings. This "Great […]