Reynand Wu The Rise of a Frozen Empire: How DiGiorno Redefined the Pizza Industry
For decades, the frozen pizza aisle was a landscape of compromise. Consumers viewed the "frozen pie" as a utilitarian solution—a quick, often soggy, and nutritionally questionable meal for late nights or cash-strapped students. However, in 1995, a seismic shift occurred in the consumer packaged goods (CPG) industry. With the launch of DiGiorno, Kraft Foods did […]
