The spirits industry, long defined by heritage, craftsmanship, and the slow maturation of liquids in oak barrels, is currently facing a transformation that moves at a decidedly more digital pace. As the mid-2020s unfold, the question being asked across boardrooms from London to Kentucky is no longer if technology will change the trade, but whether […]

In an era where tradition often clashes with technology, the global spirits industry is finding itself at a critical crossroads. While the art of distilling remains rooted in centuries-old practices, the business of managing what lies inside the barrel is undergoing a radical digital transformation. At the forefront of this movement is Stuart Maxwell, the […]