The landscape of British summertime drinking has undergone a seismic shift. For nearly a decade, the vibrant, neon-orange hue of the Aperol Spritz has been the undisputed visual shorthand for "al fresco" socializing in the United Kingdom. However, new data suggests that the crown has finally slipped. In a move that signals a broader change […]

PORTLAND, OR — In the high-velocity world of digital media, where trends evaporate as quickly as the "angel’s share" in a bourbon barrel, longevity is a rare vintage. On June 15, 2026, Paul Clarke, the Executive Editor and Editor-in-Chief of Imbibe magazine, marked a singular milestone: 20 years of chronicling the global beverage landscape. What […]

The landscape of the American beverage industry is undergoing a tectonic shift, one where the traditional boundaries between "adult beverages" and "cannabis products" are rapidly dissolving. At the forefront of this transformation is Reframe Beverage, a company specializing in THC-infused drinks, which recently announced the formation of a high-powered advisory board. By recruiting veterans from […]

Introduction: The Milestone of the "Liquid Culture" Pioneer In an era where digital media cycles are measured in seconds and print publications face an uphill battle for relevance, reaching a 20th anniversary is more than a celebratory milestone—it is a testament to the enduring power of specialized, high-quality journalism. Imbibe magazine, the definitive voice of […]

In the modern beverage landscape, a curious paradox has emerged. On one hand, the "No and Low" (NoLo) alcohol movement is a powerhouse, driven by a global shift toward health, wellness, and mindful consumption. On the other hand, the Ready-to-Drink (RTD) category is seeing a significant and sustained surge in high-alcohol-by-volume (ABV) offerings. This "Great […]

Seventy-four years ago, a seemingly niche beverage emerged, born out of a specific medical need. Little did its creators know, this innovation would spark a paradigm shift in the global soda industry, birthing a multi-billion dollar market and forever altering how consumers perceive and consume their favorite fizzy drinks. The unassuming pioneer? No-Cal, the world’s […]