The Golden Standard of the Golden Arches: How a 1970s Marketing Masterstroke Cemented the Filet-O-Fish as a Global Icon
In the fast-moving world of quick-service restaurants, menu items often come and go with the seasons. We have seen the rise and fall of the McPizza, the Arch Deluxe, and the short-lived Fish McBites. Yet, amidst a sea of rotating limited-time offers, the McDonald’s Filet-O-Fish remains a steadfast anchor. While some critics may scoff at […]

