The New Frontier of Cross-Border E-Commerce: Why Global Consumers are Pivoting to India
Main Facts: The Great Shift in Global Sourcing For over a decade, the landscape of cross-border e-commerce—colloquially known in South Korea as "Jik-gu"—has been dominated by two titans: the United States and China. However, a significant tectonic shift is underway. Recent market data and consumer search trends reveal a burgeoning obsession with the Indian market. […]

