The Magic of Scarcity: How Starbucks Leveraged the Unicorn Frappuccino for a Record-Breaking Weekend
SEATTLE — In a masterclass of modern experiential marketing and operational precision, Starbucks has turned a two-day window of "magic" into its most successful sales weekend in the company’s history. According to recent data and internal reports, the limited-time return of the infamous Unicorn Frappuccino drove a staggering 28.5% increase in foot traffic compared to […]

