As the mercury rises across the United States, the restaurant industry is preparing for one of the most competitive and promotion-heavy months in recent memory. July is traditionally a period of high foot traffic driven by summer vacations and outdoor dining, but this year, a unique confluence of events—ranging from the final stages of the […]

In the competitive landscape of casual and experiential dining, the "celebrity meal" has become a ubiquitous, if sometimes hollow, marketing staple. From fast-food giants to mid-scale chains, the formula is usually predictable: a famous name, a slightly modified existing menu item, and a heavy-duty television ad campaign. However, Benihana—the pioneer of Japanese-style teppanyaki in the […]