In an era defined by the "attention economy," where the average consumer scrolls through hundreds of feet of content daily, the traditional restaurant commercial is facing an existential crisis. For decades, the recipe for success was simple: high-definition "food porn"—slow-motion shots of melting cheese, sizzling meat, and dew-covered lettuce. However, according to Michelle Pak, a […]

In a landmark interview with the drinks business podcast, Michelle Brampton, the Chief Executive Officer of the Wine & Spirit Education Trust (WSET), articulated a comprehensive roadmap for the future of the world’s most influential drinks education body. Since assuming the mantle of leadership nearly four years ago, Brampton has spearheaded a profound transformation of […]