Across the Pond: A Comprehensive Analysis of the McDonald’s Filet-O-Fish in the US and UK
The McDonald’s Filet-O-Fish occupies a unique position in the pantheon of fast-food icons. While the Big Mac and the Quarter Pounder with Cheese dominate the beef-centric narrative of the Golden Arches, the Filet-O-Fish remains the chain’s sole enduring seafood staple. Operating in over 100 countries, McDonald’s has mastered the art of "glocalization"—the practice of maintaining […]

