Zaxby’s Urban Offensive: Inside the Chicken Giant’s Bold Leap into the New York Market
NEW YORK — The "Chicken Wars," once a skirmish defined by sandwich launches and social media banter, has evolved into a high-stakes territorial battle for the American palate. At the center of this shifting landscape is Zaxby’s, the Athens, Georgia-founded chicken tender specialist, which officially signaled its transition from a regional powerhouse to a national […]

