Main Facts: The Great Shift in Global Sourcing For over a decade, the landscape of cross-border e-commerce—colloquially known in South Korea as "Jik-gu"—has been dominated by two titans: the United States and China. However, a significant tectonic shift is underway. Recent market data and consumer search trends reveal a burgeoning obsession with the Indian market. […]

Introduction: The New Paradigm in Global E-Commerce For over a decade, the landscape of cross-border e-commerce—popularly known in South Korea and other East Asian markets as "Direct Buying" or Jik-gu—has been dominated by a duopoly: the United States and China. Consumers seeking high-end electronics or fashion turned to Amazon and eBay, while those looking for […]