The Premiumization of the Freezer Aisle: Analyzing the Rise of Katie’s $14 Burrata Margherita Pizza
In the landscape of American grocery shopping, the frozen pizza aisle has long been a sanctuary for the budget-conscious and the time-crunched. Traditionally dominated by "cardboard-crust" staples and mass-produced pies retailing between $5 and $8, the category is currently undergoing a radical transformation. Leading this charge is a product that has sparked both adoration and […]

