In a significant shift of legal strategy that highlights the complexities of operating within the Indian regulatory landscape, French spirits conglomerate Pernod Ricard has officially withdrawn its challenge against a massive US$314 million tax demand. The decision, recently confirmed by the Delhi High Court, marks a pivotal moment in a multi-year investigation into the company’s […]

NEW YORK — In a move that bridges the worlds of high-fashion photography, electronic dance music, and premium spirits, Pernod Ricard-owned Absolut has officially been named the exclusive vodka partner for Madonna’s highly anticipated upcoming studio album, Confessions II. The partnership, which officially launches ahead of the album’s July 3, 2026 release, represents a multi-layered […]

Executive Summary: A Double Blow to the French Spirits Titan Pernod Ricard, the world’s second-largest wine and spirits producer, is currently navigating a "perfect storm" of legal and regulatory hurdles in India, a region it considers its most vital market for volume growth. In a significant setback, an Indian court has recently denied the company’s […]