The End of the Premiumization Era: A Global Paradigm Shift in the Spirits Industry
The global spirits industry, long buoyed by the "less but better" mantra of premiumization, has reached a definitive turning point. According to Spiros Malandrakis, Global Insight Manager of Alcoholic Drinks at Euromonitor International, the relentless upward trajectory of luxury spirits has collided with a harsh macroeconomic reality, signaling a prolonged slowdown that may be structural […]

