KFC’s Strategic Pivot: Inside the Global Turnaround to Capture Value and Convenience
The quick-service restaurant (QSR) industry is currently navigating one of its most turbulent periods in decades. Faced with cooling consumer spending, persistent inflation, and a fierce battle for "share of stomach," legacy brands are being forced to reinvent themselves. At the center of this transformation is Kentucky Fried Chicken (KFC). The fried chicken giant, a […]


