Beyond the Grill: Gen Korean BBQ Pivots to Retail Dominance Amid Macroeconomic Headwinds
In the competitive landscape of the American casual dining sector, Gen Korean BBQ (GENK) has long been a standout for its high-energy atmosphere and "all-you-can-eat" model. However, as the company moves through 2026, it is undergoing a profound transformation. Facing a challenging domestic consumer environment and persistent inflationary pressures, the chain is aggressively pivoting its […]

