LOS ANGELES, CA — In a city defined by its eclectic culinary landscape and penchant for viral food trends, a new collaboration is poised to bridge the gap between artisanal baking and legendary New York-style pizzeria culture. This September, the acclaimed Los Angeles-based bakery All About the Cinnamon and the internationally recognized Prince St. Pizza announced the launch of a limited-edition savory crossover titled "The Prince."

The partnership represents a significant moment for the San Fernando Valley food scene, merging the handcrafted, small-batch dough techniques of Sherman Oaks’ favorite bakery with the iconic, bold flavors of a Manhattan-born pizza institution. Running from September 4 through September 27, 2026, the collaboration offers a unique "pizza bun" that challenges traditional categorical boundaries of sweet and savory.

Main Facts: The Anatomy of a Savory Mashup

"The Prince" is not a traditional pizza, nor is it a standard cinnamon roll. Instead, it is a meticulously engineered "savory pizza bun" that utilizes the signature, high-quality dough usually reserved for All About the Cinnamon’s sweet creations. This dough, known for its pillowy texture and slight sweetness, serves as the canvas for Prince St. Pizza’s world-renowned ingredients.

Product Specifications and Pricing

The collaboration features two distinct versions of the bun to cater to different palates:

• The Cheese Prince ($11.00): A savory roll featuring the All About the Cinnamon signature dough, layered with Prince St. Pizza’s house-made marinara and premium fresh mozzarella.
• The Pepperoni Prince ($12.00): Incorporates the same base as the cheese version but adds the legendary "cupped-and-charred" pepperoni that has made Prince St. Pizza a global sensation.

To complement the rolls, customers can purchase a side of Prince St. Pizza’s "Not Ranch" dressing for an additional $2.50. Furthermore, each bun is served with a side of house-made marinara for dipping, ensuring the moisture and flavor profile remain consistent with a high-end pizza experience.

Strategic Incentives

In a move designed to drive cross-traffic between the two brands, every purchase of "The Prince" includes a "Buy One, Get One" (BOGO) slice coupon. This coupon is redeemable at the Prince St. Pizza Studio City location, situated at 12067 Ventura Place. This strategy not only rewards immediate customers but encourages them to visit the brick-and-mortar pizzeria, fostering a long-term relationship between the consumer and both brands.

Chronology: From Manhattan to the San Fernando Valley

The journey toward "The Prince" began years ago with the expansion of Prince St. Pizza. Founded in 2012 in the Nolita neighborhood of New York City, Prince St. Pizza quickly ascended to "cult-favorite" status. Its signature Sicilian "SoHo" squares became a staple of food photography and culinary tourism.

In 2019, the brand made its highly anticipated move to the West Coast, opening locations in Los Angeles that saw lines stretching around blocks. The Studio City location, in particular, became a cornerstone of the Valley’s pizza scene.

Parallel to this, All About the Cinnamon was establishing its own identity in Sherman Oaks. Founded as a family-owned bakery by Lindsay and Lawrence Sears-McDonald, the shop distinguished itself through a unique branding strategy: combining high-end pastry work with a deep reverence for hip-hop culture. Their rolls, named after musical icons and crafted in small batches, earned a dedicated following for their quality and creativity.

The development of "The Prince" occurred over several months of research and development. The goal was to ensure that the structural integrity of the cinnamon roll dough could support the moisture and acidity of the Prince St. marinara without becoming soggy. By late summer 2026, the recipe was perfected, leading to the official announcement of the four-week limited engagement.

Supporting Data: The Mechanics of Scarcity and Quality

The collaboration utilizes a "drop-style" marketing strategy, common in both the fashion and modern culinary worlds. By limiting availability to specific days and times, the brands create a sense of urgency and exclusivity.

Availability and Logistics

• Primary Location: All About the Cinnamon (4341 Van Nuys Blvd, Sherman Oaks).
• Schedule: Friday through Sunday, beginning at 10:00 A.M.
• The "Sold Out" Factor: Products are available only while supplies last each day. Historically, high-profile collaborations in the LA area tend to sell out within the first two to three hours of operation.
• Secondary Location: On Sundays, the product will also be featured at the Prince St. Pizza booth at the Studio City Farmers Market, tapping into the high weekend foot traffic of one of the city’s most popular outdoor markets.

Ingredient Integrity

The success of the "Spicy Spring" (Prince St.’s flagship slice) is largely attributed to their "cupped" pepperoni, which acts as a small vessel for flavorful oils when charred. By integrating this specific ingredient into a rolled bun format, the collaboration ensures that the "pop" of flavor consumers expect from Prince St. is present in every bite of the AATC dough.

Furthermore, Prince St. Pizza utilizes a specialized New York-style water filtration process for its dough and sauces to mimic the mineral content of Manhattan tap water. While "The Prince" uses AATC’s local dough, the inclusion of the NYC-style sauce maintains the brand’s flavor DNA.

Official Responses: A Meeting of Culinary Minds

Leadership from both organizations emphasized that this partnership was born out of mutual respect for craft rather than mere commercial gain.

Lindsay Sears-McDonald, owner of All About the Cinnamon, highlighted the creative freedom the project allowed:

“We’ve always loved taking something familiar and finding a way to make it completely our own. ‘The Prince’ was such a fun opportunity to step outside of what people normally expect from us. Prince St. Pizza has such an iconic flavor and identity, and bringing that together with our dough felt like the perfect collaboration. It’s still unmistakably us, just savory, and we can’t wait for people to try it.”

Lawrence Longo, owner of Prince St. Pizza, echoed this sentiment, focusing on the authenticity of the brand alignment:

“At Prince St. Pizza, we’re always excited by collaborations that feel authentic to both brands rather than simply putting two names together. All About the Cinnamon has created something really special with their dough, and ‘The Prince’ brings the best parts of both brands into one bite. It’s fun, unexpected, and still has the flavors people immediately recognize as Prince St.”

Longo’s involvement is particularly noteworthy, as he has been a vocal advocate for the Los Angeles food scene, often seeking out local gems to partner with his established national brands.

Implications: The Rise of the ‘Micro-Collab’ in Modern Gastronomy

The collaboration between All About the Cinnamon and Prince St. Pizza is indicative of a broader trend in the food industry: the "Micro-Collab." In an era where consumer attention is fragmented, short-term, high-impact partnerships provide several strategic advantages.

1. Brand Modernization

For an established brand like Prince St. Pizza, partnering with a hip-hop-inspired, trendy bakery like AATC keeps the brand relevant among younger, "Instagram-savvy" demographics. It proves that a legacy brand can be playful and adaptive.

2. Operational Efficiency

Limited-time offers (LTOs) allow businesses to test new flavor profiles without the overhead of a permanent menu change. If "The Prince" proves exceptionally popular, it provides a data-backed case for future savory expansions for AATC or potential permanent menu "guest stars" at Prince St. locations.

3. Community Building

By focusing the collaboration on the Sherman Oaks and Studio City neighborhoods, the brands are doubling down on "hyper-local" marketing. This strengthens the sense of community in the San Fernando Valley, positioning it as a culinary destination equal to the more traditionally celebrated neighborhoods of West LA or Downtown.

4. The Savory-Sweet Evolution

The boundary between dessert and dinner continues to blur. Following the global success of items like the Cronut or chicken-and-waffles, "The Prince" suggests that consumers are increasingly looking for complex flavor profiles that provide the comfort of a pastry with the satisfaction of a meal.

As the September 4 launch date approaches, the Los Angeles culinary community remains watchful. If the success of previous Prince St. ventures is any indication, "The Prince" is set to become one of the most documented and sought-after food items of the autumn season, further cementing the San Fernando Valley’s reputation as a hub for innovative, artisanal food culture.

Contact Information:
For media inquiries or further information regarding "The Prince" collaboration, please contact:
Paul Donahie
Champion Management
908-239-8679
championmgt.com