The Indian Frontier: Decoding the Surge in Direct Global Purchasing and the New E-Commerce Paradigm
Main Facts: The Emergence of India as a Direct-to-Consumer Powerhouse For years, the landscape of international "direct purchasing" (often referred to in East Asian markets as Jikgu) was dominated by two titans: the United States and China. Consumers sought high-end electronics and fashion from the former and low-cost, mass-produced goods from the latter. However, a […]


