The Global Spirit: Jinro Appoints BTS’s V as Global Ambassador Amid Record-Breaking Growth
In a strategic move that bridges the gap between South Korean cultural heritage and global pop-culture dominance, HiteJinro, the producer of the world’s best-selling spirit, has officially named Kim Tae-hyung—better known as V of the global phenomenon BTS—as its new global brand ambassador. This partnership marks a watershed moment for the spirits industry, signaling a […]

