The Strategic Pivot: How Chick-fil-A and Pressed Juicery are Redefining the Ghost Kitchen Model
The narrative surrounding "ghost kitchens"—delivery-only culinary facilities without dining rooms—has shifted dramatically over the past 24 months. Once hailed as the inevitable future of the restaurant industry during the height of the COVID-19 pandemic, the sector recently faced a "trough of disillusionment." High-profile retreats by brands like Wendy’s and the shuttering of multi-brand platforms like […]

