BROOKHAVEN, GA – The fast-casual landscape in Metro Atlanta is set to receive a significant boost in wellness-focused dining as Beyond Juicery + Eatery officially announces the grand opening of its newest location in Brookhaven. Scheduled for July 25, 2026, the new restaurant at 4060 Peachtree Rd NE, Suite E, marks a pivotal step in the brand’s strategic expansion across the Southeastern United States.

As the third location to plant roots in the "Peach State," the Brookhaven site represents more than just a new storefront; it is a testament to the growing consumer demand for functional, fresh, and high-quality nutrition in the fast-casual sector. The grand opening festivities are designed to immerse the local community in the brand’s "Beyond Good Vibes" culture, offering a suite of incentives that underscore the company’s commitment to guest engagement.

Main Facts: A New Hub for Health-Conscious Dining

Beyond Juicery + Eatery has carved out a unique niche in the competitive food and beverage industry by bridging the gap between a traditional juice bar and a full-service healthy eatery. The Brookhaven location will offer the brand’s complete catalog of award-winning smoothies, cold-pressed juices, protein-packed wraps, and nutrient-dense grain bowls.

The choice of Brookhaven—a vibrant, affluent suburb of Atlanta known for its mix of historic charm and modern development—is a calculated move by the brand’s leadership. Situated on Peachtree Road, one of the region’s most iconic and high-traffic thoroughfares, the new restaurant is positioned to capture both the morning commuter crowd and the health-conscious weekend demographic.

The facility is designed with the modern consumer in mind, featuring a sleek, contemporary interior that facilitates both quick "grab-and-go" transactions and a welcoming atmosphere for those looking to dine in. As the brand’s third metro-area location, it joins a growing network of stores aimed at making healthy eating accessible without sacrificing flavor or convenience.

Chronology: From Michigan Roots to Georgia Growth

The journey of Beyond Juicery + Eatery began in 2005 in Birmingham, Michigan. Founded by Mijo Alanis and Pam Vivio, the brand was born out of a perceived void in the market for food that was as nutritious as it was delicious. For over a decade, the founders refined their operational model and menu, focusing on "functional" food—ingredients that serve a purpose for the body.

The brand’s timeline highlights several key milestones:

• 2005: The first Beyond Juicery + Eatery opens in Birmingham, MI.
• 2018: After thirteen years of perfecting the business model, the brand officially launches its franchising program, seeking partners who share their passion for wellness.
• 2018–2023: Rapid expansion across Michigan and Ohio, establishing a dominant presence in the Midwest.
• 2024–2025: Strategic entry into the Florida and Georgia markets, recognizing the Southeast as a high-growth region for the wellness industry.
• July 25, 2026: The grand opening of the Brookhaven location, marking the brand’s third Georgia store and its 50th-plus location nationwide.

The July 25th event is structured to reward early adopters. From 11 a.m. to 2 p.m., the first 300 guests will receive free 20-ounce Classic Smoothies. Additionally, the first 100 guests will be gifted branded tumblers, while the first 25 individuals in line will be entered into a drawing for the highly coveted "Free Smoothies for a Year" prize. Throughout the day, the atmosphere will be bolstered by live entertainment and "spin-to-win" interactive games.

Supporting Data: The Rise of the Health-Casual Sector

The expansion of Beyond Juicery + Eatery occurs against a backdrop of significant shifts in the American dining landscape. According to industry reports, the "health-casual" segment is one of the fastest-growing sub-sectors of the restaurant industry. Consumers are increasingly moving away from traditional fast food in favor of "clean label" ingredients and transparency in sourcing.

Beyond Juicery + Eatery’s success is reflected in its industry accolades. The brand has been recognized by Franchise Times in their annual Top 500 list and featured in QSR Magazine’s 40/40 List, which identifies the top 40 emerging limited-service brands in America. Furthermore, its inclusion in the Inc. 5000 rankings highlights its status as one of the fastest-growing private companies in the country.

The Georgia market, specifically, has shown high receptivity to the brand’s model. With an increasing population of young professionals and families in the Atlanta metro area, the demand for "on-the-go" wellness has never been higher. The Brookhaven store’s hours—7 a.m. to 8 p.m. Monday through Saturday, and 9 a.m. to 8 p.m. on Sunday—are specifically tailored to meet the needs of this active demographic.

Official Responses: Leadership and Franchisee Vision

The Brookhaven expansion is spearheaded by franchise partners Ricky Burch and Ross Hare. Their involvement is a cornerstone of the brand’s "owner-operator" philosophy, which prioritizes local leadership to foster community ties.

"Opening our third store in Georgia is an exciting milestone," said Ricky Burch. "The support we’ve received from guests has been tremendous, and we’re looking forward to building new relationships and becoming a valued part of the community."

Burch and Hare have been instrumental in adapting the brand’s Michigan-born concept to the Georgia market, ensuring that the "Beyond Good Vibes" mantra translates to the local culture. Their focus remains on operational excellence and ensuring that every guest leaves with a positive experience.

Mijo Alanis, co-founder of Beyond Juicery + Eatery, emphasized the brand’s mission of reliability and convenience. "We’re excited to officially join the Brookhaven community and share what Beyond Juicery + Eatery is all about," Alanis stated. "Our goal is to offer guests a convenient option they can count on throughout the day, whether they’re stopping in for a quick meal or something on the go."

Alanis’s vision for the brand has always been rooted in the idea that healthy food should not be a chore to find or consume. By expanding into high-density neighborhoods like Brookhaven, the brand is fulfilling its promise of making wellness a seamless part of daily life.

Implications: Economic and Social Impact

The opening of the Brookhaven location carries implications that extend beyond the culinary realm. From an economic perspective, the new restaurant contributes to local job creation, providing opportunities for residents to enter the burgeoning health-food industry.

Furthermore, Beyond Juicery + Eatery distinguishes itself through its social responsibility initiatives. A key component of the brand’s corporate identity is its partnership with Rising Stars Academy. This collaboration focuses on creating meaningful employment opportunities for young adults with disabilities, providing them with professional training and a supportive environment to develop life skills. The Brookhaven location will continue this tradition, reinforcing the brand’s commitment to inclusive growth.

For the Brookhaven community, the arrival of Beyond Juicery + Eatery offers a new "third space"—a location outside of home and work where wellness is the primary focus. In an era where lifestyle-related health issues are at the forefront of public consciousness, having a dedicated "eatery" that prioritizes fresh juices and whole foods is a significant community asset.

Looking ahead, the success of the Brookhaven location will likely serve as a blueprint for further expansion within Georgia. With more restaurants currently in development across the state, Beyond Juicery + Eatery is positioning itself to be the dominant player in the regional health-casual market. As the brand nears its 21st year of operation, its move into Brookhaven signifies a mature company that remains agile, community-focused, and deeply attuned to the evolving tastes of the modern consumer.

Conclusion

As the doors open on July 25, 4060 Peachtree Rd NE will become a focal point for Brookhaven residents seeking a balance of taste and nutrition. With a proven business model, a strong franchise team in Burch and Hare, and a national reputation for excellence, Beyond Juicery + Eatery is poised to make a lasting impact on the Georgia dining scene. The grand opening is not just a celebration of a new store, but a celebration of a lifestyle that continues to gain momentum across the nation.

For more information on the Brookhaven location, menu offerings, or to learn about future expansion plans, interested parties are encouraged to visit the official website at BeyondJuiceryEatery.com.

Contact Information:
Tiffany Martinez
Champion Management
817-919-6261
[email protected]