By [Your Publication Name] Staff Writers (Based on reporting by Penelope Bass, Imbibe Magazine) For more than two decades, the global wine market has been defined by a singular, pale-pink obsession: Provence rosé. What began as an innocuous regional specialty evolved into a cultural phenomenon—a lifestyle brand fueled by celebrity influence, social media aesthetics, and […]

The global wine landscape has undergone a seismic shift over the last two decades, a period marked by the meteoric rise of "Provence-style" rosé. As Imbibe celebrates its 20th anniversary in 2026, industry analysts and enthusiasts alike are reflecting on how a once-niche regional specialty became a multi-billion-dollar lifestyle phenomenon. For nearly a century, Château […]