The End of the ‘Ganbei’ Era: How China’s Alcohol Market is Undergoing a Generational Metamorphosis
The landscape of the Chinese alcoholic beverage market, once defined by the clinking of heavy baijiu glasses at state banquets and the ostentatious gifting of Bordeaux Premiers Crus, is undergoing a profound structural transformation. According to the latest comprehensive analysis from the International Wine and Spirits Record (IWSR), the traditional pillars of the Chinese market—corporate […]

