The Indian Frontier: Why Global Consumers are Pivoting to Indian Direct Cross-Border Shopping
Introduction: The New Paradigm in Global E-Commerce For over a decade, the landscape of cross-border e-commerce—popularly known in South Korea and other East Asian markets as "Direct Buying" or Jik-gu—has been dominated by a duopoly: the United States and China. Consumers seeking high-end electronics or fashion turned to Amazon and eBay, while those looking for […]


