The King of Flatbush: Chef Abishek Sharma Unveils Badshah Social, a New Chapter in Brooklyn’s Indian Culinary Scene
BROOKLYN, NY — The intersection of heritage and hip-hop, tradition and trend, has found a new home in the heart of Brooklyn. Chef-Owner Abishek Sharma, a name synonymous with the modernization of Indian cuisine in New York City, has officially opened the doors to Badshah Social. Located at 212 Flatbush Avenue, this latest venture represents more than just a restaurant; it is a curated culinary odyssey that bridges the gap between the bustling neighborhood markets of India and the vibrant street culture of Brooklyn.
Named after the Hindi word for "The King," Badshah Social is designed to be a high-energy, urban social dining destination. By blending the sensory overload of India’s street food culture with a sleek, New York sensibility, Sharma aims to redefine how the city experiences South Asian flavors.
Main Facts: A Royal Entrance to Brooklyn
Badshah Social arrives as the newest jewel in Chef Abishek Sharma’s expanding hospitality crown. Sharma, who has already garnered acclaim for his work at Swagat on the Upper West Side and Madam Ji in the West Village, as well as his luxury catering firm A13 Events, is now turning his focus to the "Social" aspect of dining.
The restaurant occupies a prime piece of real estate in the Prospect Heights/Park Slope corridor, just steps away from the Barclays Center. This strategic location places Badshah Social at the epicenter of Brooklyn’s cultural and entertainment hub, making it an ideal destination for pre-game cocktails, post-event dinners, or neighborhood gatherings.
The core philosophy of the establishment revolves around "Social" dining—a concept that encourages the sharing of plates and stories. Unlike traditional Indian dining models that often focus on heavy, individual entrées, Badshah Social emphasizes small plates (tapas-style), inventive mixology, and an atmosphere that encourages movement and conversation.
Chronology: From the Upper West Side to the Streets of Delhi
The road to Badshah Social began decades ago in the kitchen of Swagat, the Sharma family’s beloved Upper West Side institution. It was here that Abishek Sharma learned the fundamentals of Indian hospitality, watching his family cultivate a loyal following through authentic flavors and warm service.
However, Sharma’s vision was always to push the boundaries of what Indian food could look like in a global city. After establishing himself with the sophisticated, modern vibes of Madam Ji, Sharma felt a calling to return to his roots—not just to the recipes, but to the very energy of India’s streets.
To prepare for this new concept, Sharma embarked on an extensive research journey across the Indian subcontinent. His travels took him through:
- Delhi: Capturing the chaotic, spice-laden energy of Chandni Chowk.
- Hyderabad: Studying the complex aromatics of Nizami cuisine.
- Mumbai: Experiencing the fast-paced, coastal street snacks that define the city’s pulse.
- Gujarat & Punjab: Gathering regional secrets of tandoori techniques and vegetarian delicacies.
- Southern India: Exploring the lighter, coconut-infused and fermented flavors of the coast.
Returning to New York, Sharma spent months translating these memories into a menu that balances authenticity with modern technique. The result is Badshah Social, a concept that officially opened its doors in late 2023, marking the next evolution in Sharma’s career.
Supporting Data: A Sensory Experience
The Culinary Program
At the heart of Badshah Social is an open kitchen, a deliberate design choice that invites guests to witness the theater of Indian cooking. The kitchen features traditional clay tandoors, where the culinary team works with premium ingredients to ensure a level of quality rarely seen in street-food-inspired concepts.
Key elements of the menu include:
- Premium Proteins: The kitchen exclusively uses grass-fed chicken and high-quality meats, ensuring that the "Badshah" (King) title applies to the ingredients as much as the concept.
- Hand-Ground Spices: In an era of pre-packaged mixes, Sharma insists on importing whole spices from India and grinding them in-house to preserve the essential oils and potency of the flavors.
- Small Plates & Mains: The menu is structured to allow for a journey through India. While specific seasonal rotations occur, the focus remains on elevated chaats (savory snacks), succulent kebabs from the tandoor, and modern interpretations of classic curries.
The Beverage Program
The bar at Badshah Social is as much of a draw as the kitchen. The signature cocktail program utilizes Indian botanicals—such as cardamom, tamarind, and hibiscus—to create drinks that complement the spicy and savory notes of the food.
For those seeking traditional pairings, the beverage list features:
- Kingfisher Lager: The iconic Indian beer.
- Local Brews: A selection of six beers, including craft options from East Coast breweries.
- Curated Wine List: Specifically selected to stand up to the bold spices of Indian cuisine.
Interior Design: "Brooklyn Meets the Raj"
The aesthetic of Badshah Social is a masterclass in "Cultural Fusion." The interior design avoids the clichés of traditional Indian decor, opting instead for a palette of Knicks blue and burnt orange—a nod to New York’s sporting heritage.
The space is anchored by:
- The Art: One of the most talked-about features is the custom artwork that pairs the historic Royal Kings of India with Brooklyn’s own "King of New York," The Notorious B.I.G. This visual juxtaposition perfectly encapsulates the restaurant’s identity.
- The Lighting: Crystal crown chandeliers hang from the ceilings, casting a regal glow over the plush banquette seating and high-top bar.
- The Architecture: Floor-to-ceiling windows offer a view of the bustling Flatbush Avenue, while an intimate private dining room provides a secluded space for events and celebrations.
Official Responses: The Chef’s Philosophy
Chef Abishek Sharma has been vocal about his desire to move Indian cuisine beyond the "curry house" stereotype. In discussing the launch of Badshah Social, Sharma emphasizes the importance of storytelling through food.
"Badshah Social is a tribute to the streets that raised me and the city that defines me," Sharma noted during the soft launch. "I wanted to create a space where the energy of a Delhi market meets the soul of Brooklyn. It’s about more than just eating; it’s about the social fabric that brings people together over a shared meal."
Industry analysts have noted that Sharma’s timing is impeccable. As diners increasingly seek out "experiential" dining—where the atmosphere and story are as important as the taste—Badshah Social hits all the right notes. By focusing on the "Social" aspect, Sharma is tapping into a post-pandemic desire for community-centric spaces.
Implications: A New Era for Indian Cuisine in Brooklyn
The opening of Badshah Social carries significant implications for both the local neighborhood and the broader New York dining landscape.
1. The Gentrification of Street Food
Badshah Social represents a growing trend of "elevated street food." By taking dishes traditionally served on paper plates in crowded alleys and presenting them with premium ingredients in a luxury setting, Sharma is challenging the price ceiling often associated with Indian food. This move signals to the industry that Indian cuisine can—and should—be treated with the same reverence as French or Japanese fine dining.
2. Brooklyn as a Culinary Destination
While Manhattan has long been the center of New York’s Indian food scene (with "Curry Hill" and the West Village), Brooklyn is rapidly becoming a formidable rival. The arrival of a chef of Sharma’s caliber on Flatbush Avenue suggests a shift in where the "cool" and "innovative" food concepts are gravitating.
3. Cultural Synthesis
The "Royal Kings meets Biggie Smalls" aesthetic is more than just a design choice; it is a statement on the immigrant experience in New York. It reflects a generation that is proud of its heritage but fully integrated into the local culture. This synthesis is likely to resonate deeply with the diverse demographic of Prospect Heights and Park Slope.
Conclusion: A Royal Addition to the Neighborhood
Badshah Social is a bold statement of intent. With its mix of high-end ingredients, deep-rooted authenticity, and a distinctly Brooklyn vibe, it is poised to become a staple of the borough’s dining scene. Whether for a casual weeknight dinner or a lavish private event, the "King" of Flatbush Avenue is ready to serve.
Information at a Glance:
- Location: 212 Flatbush Ave., Brooklyn, NY 11217
- Phone: (347) 987-3010
- Website: www.badshahny.com
- Instagram: @badshahnyc
- Reservations: Available via Resy
- Hours: Weekdays 5 PM – 10 PM; Weekends 5 PM – 11 PM
As the tandoors heat up and the crystal chandeliers dim, Badshah Social stands ready to offer New Yorkers a seat at the table of the new Indian royalty.

