NFL Superstar Von Miller Joins Forces with Pitmaster Matt Pittman for an Unforgettable Smoked Chicken Masterpiece
A Culinary Collaboration of Gridiron Greatness and BBQ Excellence

In a culinary convergence that has sent ripples of excitement through both the sports and barbecue worlds, NFL legend and Super Bowl 50 MVP Von Miller has partnered with renowned pitmaster Matt Pittman to unveil what is being hailed as the "best chicken he’s ever had." This extraordinary collaboration, featuring Miller’s own premium Greener Pastures Chicken, promises an over-the-top smoked chicken experience that elevates backyard barbecue to an art form. The result is a dish that is not only a testament to exceptional ingredients and meticulous technique but also a celebration of flavor that has earned the ultimate endorsement from one of football’s most dynamic personalities.

The genesis of this remarkable partnership lies in a shared passion for quality and a commitment to culinary excellence. Miller, known for his formidable presence on the football field, brings his discerning palate and access to his meticulously raised Greener Pastures Chicken. Pittman, a celebrated pitmaster and founder of Meat Church, brings his decades of experience, innovative seasoning blends, and mastery of the smoking craft. Together, they have created a recipe that is as complex and layered as a championship-winning game plan, yet as approachable and satisfying as a Sunday afternoon cookout.

The journey to this lauded smoked chicken begins with a foundational step that sets the stage for unparalleled moisture and flavor: brining. Miller and Pittman opt for the potent Meat Church Bird Baptism Brine, a carefully formulated blend designed to infuse the poultry with essential moisture and savory notes from the outset. This overnight soak is not merely a preparatory step; it is a commitment to ensuring that every bite of the finished product is succulent and bursting with taste, a crucial element that distinguishes truly exceptional chicken from the ordinary.

Following the brining process, the chickens are expertly spatchcocked. This technique, which involves removing the backbone and flattening the bird, is pivotal for achieving an even cook. It allows the thighs and breasts to cook at a more consistent rate, preventing the common pitfall of overcooked breast meat while ensuring tender, juicy thighs. Furthermore, spatchcocking exposes more surface area, paving the way for that coveted crispy skin that is a hallmark of expertly smoked chicken.

The seasoning of the chicken is where the Meat Church influence truly shines. A light coating of olive oil acts as a binder, creating the perfect canvas for a robust and aromatic blend. This seasoning mix is a carefully curated symphony of flavors, featuring three signature Meat Church seasonings – Honey Hog, Holy Gospel, and Blanco – judiciously applied both on the exterior and beneath the skin for maximum flavor penetration. The savory base is then elevated with the addition of fresh parsley, fragrant oregano, and the subtle citrusy pop of ground coriander. This herbaceous and aromatic ensemble not only imparts a fresh, grilled dimension but also complements the rich, smoky notes of the wood pellets, creating a flavor profile that is both complex and harmonious. A pro tip from the pitmasters involves using toothpicks to pin back the skin after seasoning, a subtle but effective technique that ensures the chicken maintains an aesthetically pleasing appearance throughout the cooking process.

However, the true magic, the element that transforms this smoked chicken into an unparalleled culinary creation, lies in the relentless application of a meticulously crafted glaze. This "Sticky Holy Cola Glaze" is a concoction of epic proportions, a testament to Pittman’s inventive spirit and Miller’s appreciation for bold flavors. It begins with a base of Meat Church Holy Cola BBQ Sauce, which provides a sweet and tangy foundation. This is then enhanced with the luscious sweetness of peach preserves, the fiery kick of hot honey, the richness of butter, the umami depth of Worcestershire sauce, the bright acidity of apple cider vinegar, and the savory undertones of soy sauce. The inclusion of fresh herbs in the glaze adds another layer of complexity, ensuring that each application contributes to a dynamic and evolving flavor profile.

The application of this extraordinary glaze is a strategic and patient process. As the chickens smoke over live fire, bathed in the sweet and aromatic embrace of pecan and cherry wood pellets, the glaze is meticulously brushed onto the surface every 20 minutes. This repeated basting allows the glaze to build in layers, creating a sticky, lacquered finish that is as visually stunning as it is delicious. The sugars in the glaze caramelize under the heat, forming a glossy, tantalizing crust that seals in the chicken’s juices and amplifies the overall flavor experience. This iterative process transforms the chicken into a work of edible art, a testament to the power of time, heat, and a perfectly balanced glaze.

The result of this meticulous process is a smoked chicken that is, by all accounts, extraordinary. It is smoky, succulent, and boasts a sticky, lacquered finish that is utterly irresistible. The sweet heat of the glaze, combined with the tanginess and the profound smoke flavor, creates a symphony on the palate. The fact that Von Miller himself declared it the best chicken he had ever eaten, even "no glaze!" – a testament to the foundational flavor achieved through brining, spatchcocking, and seasoning – speaks volumes about the inherent quality and depth of taste achieved in this recipe.

The Journey from Gridiron to Grill: A Chronological Breakdown
The creation of this championship-level smoked chicken is a carefully orchestrated process, a culinary game plan executed with precision and passion. Here’s a step-by-step look at how this remarkable dish comes to life:

Pre-Cook Preparations: Laying the Foundation for Flavor
- Overnight Brining: The process begins a day in advance with the brining of the Greener Pastures chicken in Meat Church Bird Baptism Brine. This crucial step ensures deep hydration and foundational flavor, setting the stage for a succulent outcome. Following the package instructions meticulously is paramount.
- Spatchcocking for Even Cooking: Once brined and rinsed, the chickens are prepared for the grill by spatchcocking. This involves removing the backbone with sharp poultry shears or a knife, allowing the bird to be flattened. The keel bone is then removed to ensure a perfectly flat profile. This technique is vital for uniform cooking, preventing dry breast meat and undercooked thighs.
- Halving for Optimal Exposure: After spatchcocking and flattening, the chickens are often cut in half. This allows for greater surface area exposure to the smoke and glaze, facilitating a more even cook and enhancing the development of that coveted crispy skin.
Firing Up the Smoker: The Art of Live Smoke
- Setting the Traeger: The Traeger grill is preheated to a steady 300°F. The choice of Meat Church Pecan and Cherry Pellets is deliberate, as their sweet smoke profile is recognized for its exceptional compatibility with the rich, sticky glaze that will be applied later.
- Initial Smoke and Seasoning Application: The spatchcocked and halved chickens are placed directly onto the Traeger grates. Prior to this, they are patted thoroughly dry. A light coating of olive oil is applied as a binder, ensuring that the seasoning adheres perfectly. This includes getting the oil under the skin for maximum flavor infusion.
- The Herbaceous Seasoning Blend: The exterior and interior of the chicken are then generously seasoned with a blend of Meat Church Honey Hog, Holy Gospel, and Blanco. This is followed by a final flourish of fresh parsley, fresh oregano, and ground coriander. This combination provides a fresh, grilled essence and a subtle citrusy lift that harmonizes beautifully with the smoke and eventual glaze. The use of toothpicks to hold back the skin post-seasoning is a thoughtful touch for aesthetic appeal.
The Glazing Ritual: Building Layers of Sweet Heat
- The Sticky Holy Cola Glaze: While the chicken begins its smoky journey, the Sticky Holy Cola Glaze is prepared. All glaze ingredients are combined in a saucepan over medium heat and simmered until they achieve a glossy, sticky consistency and a slightly thickened texture.
- Strategic Basting: The chicken is smoked until the internal temperature in the breast reaches approximately 155°F, typically taking between 75 to 90 minutes, depending on the size of the birds. This is the crucial window for the glazing ritual.
- The 20-Minute Cycle: Approximately 20 minutes into the smoking process, the first application of the Sticky Holy Cola Glaze is applied. This process is repeated every 20 minutes, with 2-3 applications in total. The key is to allow the glaze to "tack up" between each coat, building a beautiful, lacquered finish that signifies the chicken is nearing perfection.
The Grand Finale: Resting and Serving
- Resting for Juiciness: Once the chicken has achieved its desired internal temperature and the glaze is perfectly lacquered, it is removed from the smoker. A minimum resting period of 15 minutes is essential. This allows the juices to redistribute throughout the meat, ensuring a moist and tender final product.
- Carving and Enjoyment: After resting, the chicken is broken down into individual parts for serving. The result is a visually stunning and incredibly flavorful smoked chicken that embodies the collaborative spirit and culinary expertise of Von Miller and Matt Pittman.
Supporting Data: The Science and Art Behind the Flavor
The exceptional taste and texture of this smoked chicken are not merely a matter of luck; they are the result of a deliberate application of culinary principles and high-quality ingredients.

- Brining and Moisture Retention: The use of a quality brine, such as Meat Church Bird Baptism Brine, is scientifically proven to enhance moisture retention in poultry. The salt in the brine denatures proteins, allowing them to absorb and hold more water during the cooking process. This directly contributes to the succulent nature of the chicken, even after smoking.
- Spatchcocking and Heat Transfer: Spatchcocking fundamentally alters the geometry of the bird. By flattening it, the thickest parts (thighs) are brought closer to the heat source, while the thinner parts (breast) are positioned to cook more evenly. This maximizes heat transfer and promotes a more uniform internal temperature, minimizing the risk of overcooking.
- The Power of Smoke: The choice of pecan and cherry wood pellets is significant. These hardwoods produce a sweet, mild smoke that complements, rather than overpowers, the delicate flavors of chicken. The slow smoking process at 300°F allows the smoke to penetrate the meat, imparting a complex, aromatic profile.
- The Maillard Reaction and Caramelization: The repeated application of the glaze, rich in sugars from the BBQ sauce and peach preserves, triggers the Maillard reaction and caramelization. These are chemical processes that occur at high temperatures, responsible for the browning of food and the development of deep, complex flavors and appealing aromas. The sticky, lacquered finish is a direct visual cue of these reactions at play.
- Herbaceous Synergy: The inclusion of fresh herbs like parsley and oregano, along with coriander, provides aromatic compounds that interact with the smoke and the sweetness of the glaze. Parsley and oregano offer a fresh, green counterpoint, while coriander adds a subtle, slightly citrusy note that cuts through the richness and enhances the overall flavor profile.
- Von Miller’s Palate: The endorsement from Von Miller, a professional athlete with a highly tuned sense of taste and an appreciation for quality, adds significant weight to the recipe’s success. His declaration of it being the "best chicken he’s ever had" is a powerful testament to the flavor achieved, even in its unglazed state, highlighting the quality of the Greener Pastures Chicken and the fundamental cooking techniques employed.
Official Responses and Endorsements
The collaboration between Von Miller and Matt Pittman has garnered significant attention, with both individuals and their associated brands expressing enthusiasm for the project.

- Von Miller’s Statement: Von Miller, through his association with Greener Pastures Chicken, has unequivocally endorsed the recipe. His personal testimonial, stating it’s the "best chicken he’s ever had," serves as a powerful marketing tool and a genuine reflection of his satisfaction with the final product. This endorsement underscores the quality of his premium chicken and his appreciation for Pittman’s culinary expertise.
- Matt Pittman’s Perspective: Matt Pittman, as the pitmaster and driving force behind the Meat Church brand, has highlighted the synergistic nature of the collaboration. He emphasizes the shared vision for creating exceptional food and the opportunity to showcase both Greener Pastures Chicken and Meat Church products in a truly spectacular way. His focus remains on the meticulous execution of the recipe and the delivery of unparalleled flavor.
- Greener Pastures Chicken: The premium quality of Greener Pastures Chicken is a cornerstone of this recipe. The brand itself stands for high standards in animal husbandry and meat quality, making it an ideal canvas for Pittman’s techniques. The recipe serves as a powerful showcase for the inherent deliciousness of their product.
- Meat Church Seasonings and Sauces: The integration of Meat Church’s signature seasonings and Holy Cola BBQ Sauce is a testament to their product’s efficacy and appeal. This collaboration allows Meat Church to demonstrate the versatility and superior flavor profile of their offerings in a high-profile culinary application.
Implications and The Future of Celebrity-Chef Collaborations
The partnership between NFL superstar Von Miller and pitmaster Matt Pittman represents a significant trend in the culinary world: the elevation of celebrity-driven food content. This collaboration transcends simple endorsement and delves into a genuine co-creation of a recipe that leverages the strengths of both individuals.

- Synergy of Brands: This project masterfully intertwines the brands of Greener Pastures Chicken, Meat Church, and the personal brand of Von Miller. It creates a powerful narrative that appeals to fans of football, barbecue enthusiasts, and foodies alike, expanding the reach and impact of each entity.
- Elevating Home Cooking: By providing a detailed, accessible recipe with high-quality ingredients and expert guidance, this collaboration inspires home cooks to tackle ambitious barbecue projects. The detailed instructions and visual aids demystify complex techniques like spatchcocking and glazing, empowering individuals to recreate restaurant-quality dishes in their own backyards.
- The Power of Authenticity: The genuine enthusiasm and personal involvement of both Von Miller and Matt Pittman lend an air of authenticity to the project. This is not a superficial marketing stunt; it is a genuine passion project that has resulted in a truly exceptional dish. This authenticity resonates deeply with consumers who are increasingly seeking genuine experiences and products.
- Future of Culinary Collaborations: This initiative sets a precedent for future collaborations between celebrities and culinary experts. It demonstrates the potential for creating compelling content that is both informative and aspirational, driving engagement and consumer interest. We can anticipate seeing more such partnerships that leverage the unique skill sets and platforms of diverse personalities to create memorable culinary experiences. The lines between sports, entertainment, and gastronomy are becoming increasingly blurred, leading to innovative and exciting developments in the food industry.
In conclusion, the collaboration between Von Miller and Matt Pittman on this smoked chicken recipe is more than just a culinary creation; it’s a testament to the power of passion, quality ingredients, and meticulous technique. It has resulted in a dish that has earned the highest praise and offers a glimpse into the future of celebrity-driven culinary innovation. This "best chicken ever" is poised to become a benchmark for smoked poultry, inspiring cooks and delighting palates for years to come.

